Mar 13 2024

Harris Group, Ireland’s longest-established commercial vehicle distributor and retailer, has recently appointed Willie Daniels to the position of Head of Bus and Coach, for the company’s Irish and UK operations. With his appointment, Harris Group is primed to reinforce its commitment to excellence and superior customer service across the bus and coach industry.

With a wealth of experience of the industry over 28 years covering, sales, account management, senior management and operations, Willie Daniels is equipped to lead the company’s bus and coach division to new heights. He will work closely with existing staff and customers to enhance the company’s service offering and increase its market reach.

Harris Group is Ireland’s largest retail sales centre for the commercial vehicle sector with marque brands including Isuzu, MAXUS and Higer Bus & Coach. Harris Group is also the largest parts distribution centre in the country, and it is a recognised leader in the future of motoring both in Ireland and the UK. Founded in 1961 by Robert’ Pino’ Harris, a visionary entrepreneur who redefined Ireland’s heavy goods vehicle industry, the company has evolved and grown consistently to be a market leader across Ireland, the UK and Malta. The company headquarters is located on the Naas Road in Dublin.

Commenting on Willie Daniels appointment, CEO of Harris Group, Denise Harris, said: “We are thrilled to have Willie Daniels join our team at a time of change in the industry. With the government’s net zero ambitions, Harris Group is keen to help decarbonise the national bus and coach fleet, and Willie will play a key role in enabling this transition.

I look forward to working with him as we aim to reach our growth ambitions for 2024, while simultaneously ensuring that customers are provided with the same professional sales experience, that has been the hallmark of Harris Group for over sixty years.”

The newly appointed Head of Bus and Coach at Harris group, Willie Daniels said: “I am absolutely delighted to join a leading company like Harris Group. The vision, direction and drive of the senior team was key to me making my decision to join the company, and now we embark on a journey of enhancing our offering of fuel-efficient vehicles, that will improve operators bottom-lines.

A key focus for our division will be enhancing the after-sales service Harris Group is renowned for, while providing comprehensive advice and support to our customers when they are making procurement decisions for their future requirements.”